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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
Calavan Chrysler Dodge Jeep Ram of West Atlanta · Lithia Springs, GA · VIN: 1C4RJXFN7TW151287
Negotiation Guide
Opening Offer
$63,037
Fair Price
$64,537
Walk Away Above
$66,966
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$62,456
Est. Invoice$64,537
Holdback$2,082
MSRP (Sticker)$69,395
Asking Price$65,895
Markup-$3,500
Dealer Margin on This Car$3,440
Percentile2% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory165 vehicles
Avg Markup (All Models)-$2,689
Avg Markup (Wrangler)-$2,181
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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