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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
Doug Smith Chrysler Dodge Jeep Ram · Spanish Fork, UT · VIN: 1C4RJXFN4TW258975
Negotiation Guide
Opening Offer
$63,484
Fair Price
$64,984
Walk Away Above
$67,429
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$62,888
Est. Invoice$64,984
Holdback$2,096
MSRP (Sticker)$69,875
Asking Price$68,375
Markup-$1,500
Dealer Margin on This Car$5,488
Percentile99% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory232 vehicles
Avg Markup (All Models)-$2,333
Avg Markup (Wrangler)-$1,400
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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