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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
Doug Smith Chrysler Dodge Jeep Ram · Spanish Fork, UT · VIN: 1C4RJXFN2TW276469
Negotiation Guide
Opening Offer
$62,842
Fair Price
$64,342
Walk Away Above
$66,764
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$62,267
Est. Invoice$64,342
Holdback$2,076
MSRP (Sticker)$69,185
Asking Price$67,685
Markup-$1,500
Dealer Margin on This Car$5,419
Percentile99% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory232 vehicles
Avg Markup (All Models)-$2,333
Avg Markup (Wrangler)-$1,400
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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