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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Dick Poe Chrysler Jeep · El Paso, TX · VIN: 1C4RJXFG8TW177267

Negotiation Guide

Opening Offer
$66,478
Fair Price
$67,978
Walk Away Above
$70,537
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$65,786
Est. Invoice$67,978
Holdback$2,193
MSRP (Sticker)$73,095
Asking Price$68,095
Markup-$5,000
Dealer Margin on This Car$2,310
Percentile1% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory101 vehicles
Avg Markup (All Models)-$2,867
Avg Markup (Wrangler)-$2,567
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0