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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Johnson Auto Plaza Inc · Brighton, CO · VIN: 1C4RJXFG2TW327230

Negotiation Guide

Opening Offer
$64,600
Fair Price
$66,100
Walk Away Above
$68,587
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$63,968
Est. Invoice$66,100
Holdback$2,132
MSRP (Sticker)$71,075
Asking Price$69,575
Markup-$1,500
Dealer Margin on This Car$5,608
Percentile99% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory379 vehicles
Avg Markup (All Models)-$2,217
Avg Markup (Wrangler)-$2,397
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0