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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
Karl Malone Chrysler Dodge Jeep Ram · Heber City, UT · VIN: 1C4RJXFG2TW317653
Negotiation Guide
Opening Offer
$65,520
Fair Price
$67,020
Walk Away Above
$69,543
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$64,859
Est. Invoice$67,020
Holdback$2,162
MSRP (Sticker)$72,065
Asking Price$70,565
Markup-$1,500
Dealer Margin on This Car$5,707
Percentile99% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory155 vehicles
Avg Markup (All Models)-$2,123
Avg Markup (Wrangler)-$1,464
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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