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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
Jeff Belzer New Prague Auto, Inc. · New Prague, MN · VIN: 1C4RJXFG0TW324715
Negotiation Guide
Opening Offer
$62,744
Fair Price
$64,244
Walk Away Above
$66,662
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$62,172
Est. Invoice$64,244
Holdback$2,072
MSRP (Sticker)$69,080
Asking Price$67,580
Markup-$1,500
Dealer Margin on This Car$5,408
Percentile99% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory163 vehicles
Avg Markup (All Models)-$3,189
Avg Markup (Wrangler)-$1,429
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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