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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Doug Smith Chrysler Dodge Jeep Ram · Spanish Fork, UT · VIN: 1C4RJXDNXTW276464

Negotiation Guide

Opening Offer
$53,151
Fair Price
$54,651
Walk Away Above
$56,708
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,889
Est. Invoice$54,651
Holdback$1,763
MSRP (Sticker)$58,765
Asking Price$57,265
Markup-$1,500
Dealer Margin on This Car$4,377
Percentile98% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory232 vehicles
Avg Markup (All Models)-$2,333
Avg Markup (Wrangler)-$1,400
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0