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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Doug Smith Chrysler Dodge Jeep Ram · Spanish Fork, UT · VIN: 1C4RJXDN6TW243395

Negotiation Guide

Opening Offer
$52,505
Fair Price
$54,005
Walk Away Above
$56,038
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,263
Est. Invoice$54,005
Holdback$1,742
MSRP (Sticker)$58,070
Asking Price$56,570
Markup-$1,500
Dealer Margin on This Car$4,307
Percentile98% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory232 vehicles
Avg Markup (All Models)-$2,333
Avg Markup (Wrangler)-$1,400
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0