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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Liberty Chrysler Dodge Jeep Ram FIAT · Rapid City, SD · VIN: 1C4RJXDG6TW170997

Negotiation Guide

Opening Offer
$52,417
Fair Price
$53,917
Walk Away Above
$55,946
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,178
Est. Invoice$53,917
Holdback$1,739
MSRP (Sticker)$57,975
Asking Price$56,475
Markup-$1,500
Dealer Margin on This Car$4,298
Percentile98% of inventory is priced lower
Days on Lot1 days

Dealer Profile

Inventory421 vehicles
Avg Markup (All Models)-$2,563
Avg Markup (Wrangler)-$1,438
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0