Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Palmer Dodge Chrysler Jeep Ram · Roswell, GA · VIN: 1C4PJXFN8TW165240

Negotiation Guide

Opening Offer

$54,588

Fair Price

$56,088

Walk Away Above

$58,199

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$54,279

Est. Invoice$56,088

Holdback$1,809

MSRP (Sticker)$60,310

Asking Price$58,810

Markup-$1,500

Dealer Margin on This Car$4,531

Percentile10% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory360 vehicles

Avg Markup (All Models)-$971

Avg Markup (Wrangler)-$519

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$57,310 → $58,810(+$1,500)

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