Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Chrysler Dodge Jeep Ram FIAT Santa Barbara · Santa Barbara, CA · VIN: 1C4PJXFN4TW158270

Negotiation Guide

Opening Offer

$52,389

Fair Price

$53,889

Walk Away Above

$55,917

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,151

Est. Invoice$53,889

Holdback (est.)$1,738

MSRP (Sticker)$57,945

Asking Price$56,445

Markup-$1,500

Est. Dealer Margin on This Car$4,295

Percentile10% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$946

Avg Markup (Wrangler)-$107

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$54,945 → $56,445(+$1,500)

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