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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Dick Huvaere's Richmond Chrysler Dodge Jeep Ram · Richmond, MI · VIN: 1C4PJXFG8TW310388
Negotiation Guide
Opening Offer
$54,658
Fair Price
$56,158
Walk Away Above
$58,272
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$54,347
Est. Invoice$56,158
Holdback (est.)$1,812
MSRP (Sticker)$60,385
Asking Price$57,635
Markup-$2,750
Est. Dealer Margin on This Car$3,289
Percentile3% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory692 vehicles
Avg Markup (All Models)-$2,174
Avg Markup (Wrangler)-$135
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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