Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Jim Ellis Chrysler Dodge Jeep Ram of Woodstock · Woodstock, GA · VIN: 1C4PJXFG8TW176661

Negotiation Guide

Opening Offer

$55,904

Fair Price

$57,404

Walk Away Above

$59,565

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$55,553

Est. Invoice$57,404

Holdback$1,852

MSRP (Sticker)$61,725

Asking Price$60,225

Markup-$1,500

Dealer Margin on This Car$4,673

Percentile10% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)-$1,730

Avg Markup (Wrangler)-$400

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$58,725 → $60,225(+$1,500)

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