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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Johnson Auto Plaza Inc · Brighton, CO · VIN: 1C4PJXFG3TW314123

Negotiation Guide

Opening Offer
$59,954
Fair Price
$61,454
Walk Away Above
$63,767
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$59,472
Est. Invoice$61,454
Holdback$1,982
MSRP (Sticker)$66,080
Asking Price$64,580
Markup-$1,500
Dealer Margin on This Car$5,108
Percentile99% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory379 vehicles
Avg Markup (All Models)-$2,217
Avg Markup (Wrangler)-$2,397
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0