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Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Dave Smith Motors · Kellogg, ID · VIN: 1C4PJXENXTW159540

Negotiation Guide

Opening Offer
$51,933
Fair Price
$53,433
Walk Away Above
$55,444
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,710
Est. Invoice$53,433
Holdback$1,724
MSRP (Sticker)$57,455
Asking Price$54,455
Markup-$3,000
Dealer Margin on This Car$2,746
Percentile6% of inventory is priced lower
Days on Lot0 days

Dealer Profile

Inventory805 vehicles
Avg Markup (All Models)-$1,925
Avg Markup (Wrangler)-$2,200
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0