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Deal Sheet: 2026 Wrangler 4-DOOR SAHARA
Serra Chrysler Dodge Jeep Ram Traverse City · Traverse City, MI · VIN: 1C4PJXEN2TW270955
Negotiation Guide
Opening Offer
$54,235
Fair Price
$55,735
Walk Away Above
$57,832
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$53,937
Est. Invoice$55,735
Holdback$1,798
MSRP (Sticker)$59,930
Asking Price$57,180
Markup-$2,750
Dealer Margin on This Car$3,243
Percentile7% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory188 vehicles
Avg Markup (All Models)-$2,838
Avg Markup (Wrangler)-$1,759
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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