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Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Dan Deery Motor Company · Waterloo, IA · VIN: 1C4PJXEG0TW173898

Negotiation Guide

Opening Offer
$57,495
Fair Price
$58,995
Walk Away Above
$61,215
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$57,092
Est. Invoice$58,995
Holdback$1,903
MSRP (Sticker)$63,435
Asking Price$59,435
Markup-$4,000
Dealer Margin on This Car$2,344
Percentile1% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory530 vehicles
Avg Markup (All Models)-$2,212
Avg Markup (Wrangler)-$1,587
% Below MSRP96%
Avg Days to Sell22 days
Avg Sold Markup-$1,298