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Deal Sheet: 2026 Wrangler 4-DOOR SPORT S

Dave Smith Motors · Kellogg, ID · VIN: 1C4PJXDNXTW191194

Negotiation Guide

Opening Offer
$48,460
Fair Price
$49,960
Walk Away Above
$51,840
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,348
Est. Invoice$49,960
Holdback$1,612
MSRP (Sticker)$53,720
Asking Price$50,220
Markup-$3,500
Dealer Margin on This Car$1,872
Percentile10% of inventory is priced lower
Days on Lot1 days

Dealer Profile

Inventory805 vehicles
Avg Markup (All Models)-$1,925
Avg Markup (Wrangler)-$2,200
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0