← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
Dave Smith Motors · Kellogg, ID · VIN: 1C4PJXDN9TW191199
Negotiation Guide
Opening Offer
$51,138
Fair Price
$52,638
Walk Away Above
$54,619
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$50,940
Est. Invoice$52,638
Holdback$1,698
MSRP (Sticker)$56,600
Asking Price$53,600
Markup-$3,000
Dealer Margin on This Car$2,660
Percentile12% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory805 vehicles
Avg Markup (All Models)-$1,925
Avg Markup (Wrangler)-$2,200
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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