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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
Ig Burton of Smyrna Chrysler Dodge Jeep Ram · Smyrna, DE · VIN: 1C4PJXDN7TW192268
Negotiation Guide
Opening Offer
$49,004
Fair Price
$50,504
Walk Away Above
$52,404
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$48,875
Est. Invoice$50,504
Holdback$1,629
MSRP (Sticker)$54,305
Asking Price$51,305
Markup-$3,000
Dealer Margin on This Car$2,431
Percentile12% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory149 vehicles
Avg Markup (All Models)-$2,960
Avg Markup (Wrangler)-$1,446
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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