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Deal Sheet: 2026 Wrangler 4-DOOR SPORT

Lithia Chrysler Dodge Jeep Ram FIAT of Santa Fe · Santa Fe, NM · VIN: 1C4PJXDN6TW304736

Negotiation Guide

Opening Offer
$43,870
Fair Price
$45,370
Walk Away Above
$47,078
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$43,907
Est. Invoice$45,370
Holdback$1,464
MSRP (Sticker)$48,785
Asking Price$46,535
Markup-$2,250
Dealer Margin on This Car$2,629
Percentile59% of inventory is priced lower
Days on Lot0 days

Dealer Profile

Inventory143 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Wrangler)-$1,833
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0