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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Stephen Wade Auto Center · St George, UT · VIN: 1C4PJXDN5TW164680

Negotiation Guide

Opening Offer
$51,650
Fair Price
$53,150
Walk Away Above
$55,150
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,435
Est. Invoice$53,150
Holdback$1,715
MSRP (Sticker)$57,150
Asking Price$54,150
Markup-$3,000
Dealer Margin on This Car$2,715
Percentile12% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory171 vehicles
Avg Markup (All Models)-$2,086
Avg Markup (Wrangler)-$1,961
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0