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Deal Sheet: 2026 Wrangler 4-DOOR SPORT
Lithia Chrysler Dodge Jeep Ram FIAT of Santa Fe · Santa Fe, NM · VIN: 1C4PJXDN4TW304735
Negotiation Guide
Opening Offer
$44,423
Fair Price
$45,923
Walk Away Above
$47,652
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$44,442
Est. Invoice$45,923
Holdback$1,481
MSRP (Sticker)$49,380
Asking Price$47,130
Markup-$2,250
Dealer Margin on This Car$2,688
Percentile59% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Wrangler)-$1,833
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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