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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
Riverside Auto Sales of Marinette Menominee Inc · Marinette, WI · VIN: 1C4PJXDN4TW177209
Negotiation Guide
Opening Offer
$51,691
Fair Price
$53,191
Walk Away Above
$55,193
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$51,476
Est. Invoice$53,191
Holdback$1,716
MSRP (Sticker)$57,195
Asking Price$54,195
Markup-$3,000
Dealer Margin on This Car$2,720
Percentile12% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$3,290
Avg Markup (Wrangler)-$3,000
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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