← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
Doug Smith Chrysler Jeep Dodge · American Fork, UT · VIN: 1C4PJXDN4TW150754
Negotiation Guide
Opening Offer
$51,240
Fair Price
$52,740
Walk Away Above
$54,725
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$51,039
Est. Invoice$52,740
Holdback$1,701
MSRP (Sticker)$56,710
Asking Price$53,710
Markup-$3,000
Dealer Margin on This Car$2,671
Percentile12% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory308 vehicles
Avg Markup (All Models)-$2,271
Avg Markup (Wrangler)-$1,531
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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