← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
Columbus Motor Company · Columbus, NE · VIN: 1C4PJXDN1TW243408
Negotiation Guide
Opening Offer
$49,557
Fair Price
$51,057
Walk Away Above
$52,979
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$49,410
Est. Invoice$51,057
Holdback$1,647
MSRP (Sticker)$54,900
Asking Price$53,400
Markup-$1,500
Dealer Margin on This Car$3,990
Percentile98% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$2,581
Avg Markup (Wrangler)-$1,500
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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