← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
Asher Motor Company · Spencer, IA · VIN: 1C4PJXDN1TW201711
Negotiation Guide
Opening Offer
$51,901
Fair Price
$53,401
Walk Away Above
$55,410
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$51,678
Est. Invoice$53,401
Holdback$1,723
MSRP (Sticker)$57,420
Asking Price$54,420
Markup-$3,000
Dealer Margin on This Car$2,742
Percentile12% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory27 vehicles
Avg Markup (All Models)-$2,457
Avg Markup (Wrangler)-$2,250
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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