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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
Cowboy Dodge Chrysler Jeep Ram · Cheyenne, WY · VIN: 1C4PJXDN0TW165574
Negotiation Guide
Opening Offer
$51,124
Fair Price
$52,624
Walk Away Above
$54,605
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$50,927
Est. Invoice$52,624
Holdback$1,698
MSRP (Sticker)$56,585
Asking Price$53,585
Markup-$3,000
Dealer Margin on This Car$2,659
Percentile12% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory198 vehicles
Avg Markup (All Models)-$2,406
Avg Markup (Wrangler)-$1,762
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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