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Deal Sheet: 2026 Wrangler 4-DOOR SPORT S
Lithia Chrysler Dodge Jeep Ram FIAT of Santa Fe · Santa Fe, NM · VIN: 1C4PJXDGXTW308015
Negotiation Guide
Opening Offer
$48,385
Fair Price
$49,885
Walk Away Above
$51,763
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$48,276
Est. Invoice$49,885
Holdback$1,609
MSRP (Sticker)$53,640
Asking Price$51,390
Markup-$2,250
Dealer Margin on This Car$3,114
Percentile36% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Wrangler)-$1,833
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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