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Deal Sheet: 2026 Wrangler 4-DOOR SPORT S

Lithia Chrysler Dodge Jeep Ram FIAT of Santa Fe · Santa Fe, NM · VIN: 1C4PJXDGXTW291300

Negotiation Guide

Opening Offer
$48,799
Fair Price
$50,299
Walk Away Above
$52,192
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,677
Est. Invoice$50,299
Holdback$1,623
MSRP (Sticker)$54,085
Asking Price$51,835
Markup-$2,250
Dealer Margin on This Car$3,159
Percentile36% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory143 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Wrangler)-$1,833
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0