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Deal Sheet: 2026 Wrangler 4-DOOR SPORT S

Gene's Chrysler Center · Fairbanks, AK · VIN: 1C4PJXDGXTW174025

Negotiation Guide

Opening Offer

$49,766

Fair Price

$51,266

Walk Away Above

$53,196

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,613

Est. Invoice$51,266

Holdback (est.)$1,654

MSRP (Sticker)$55,125

Asking Price$52,125

Markup-$3,000

Est. Dealer Margin on This Car$2,513

Percentile4% of inventory is priced lower

Days on Lot0 days

Dealer Profile

Inventory166 vehicles

Avg Markup (All Models)-$1,261

Avg Markup (Wrangler)-$667

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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