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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Golling Chrysler Dodge Jeep Ram, Inc. · Bloomfield Hills, MI · VIN: 1C4PJXDG9TW170810

Negotiation Guide

Opening Offer
$53,551
Fair Price
$55,051
Walk Away Above
$57,123
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,276
Est. Invoice$55,051
Holdback$1,776
MSRP (Sticker)$59,195
Asking Price$55,195
Markup-$4,000
Dealer Margin on This Car$1,920
Percentile7% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory840 vehicles
Avg Markup (All Models)-$3,728
Avg Markup (Wrangler)-$1,769
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0