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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Folsom Lake Chrysler Dodge Jeep Ram · Folsom, CA · VIN: 1C4PJXDG8TW172466

Negotiation Guide

Opening Offer
$53,733
Fair Price
$55,233
Walk Away Above
$57,311
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,451
Est. Invoice$55,233
Holdback (est.)$1,782
MSRP (Sticker)$59,390
Asking Price$55,390
Markup-$4,000
Est. Dealer Margin on This Car$1,939
Percentile1% of inventory is priced lower
Days on Lot4 days

Dealer Profile

Inventory363 vehicles
Avg Markup (All Models)-$1,455
Avg Markup (Wrangler)-$155
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0