Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Longley Bros Inc · Fulton, NY · VIN: 1C4PJXDG7TW188481

Negotiation Guide

Opening Offer

$53,761

Fair Price

$55,261

Walk Away Above

$57,340

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,478

Est. Invoice$55,261

Holdback$1,783

MSRP (Sticker)$59,420

Asking Price$56,920

Markup-$2,500

Dealer Margin on This Car$3,442

Percentile4% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)-$2,215

Avg Markup (Wrangler)-$156

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$55,420 → $56,920(+$1,500)

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