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Deal Sheet: 2026 Wrangler 4-DOOR SPORT S
Lithia Chrysler Dodge Jeep Ram FIAT of Santa Fe · Santa Fe, NM · VIN: 1C4PJXDG5TW310030
Negotiation Guide
Opening Offer
$47,553
Fair Price
$49,053
Walk Away Above
$50,899
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$47,471
Est. Invoice$49,053
Holdback$1,582
MSRP (Sticker)$52,745
Asking Price$50,495
Markup-$2,250
Dealer Margin on This Car$3,025
Percentile36% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Wrangler)-$1,833
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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