Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Hoblit Chrysler Jeep Dodge, Inc. · Woodland, CA · VIN: 1C4PJXDG2TW173077

Negotiation Guide

Opening Offer

$51,975

Fair Price

$53,475

Walk Away Above

$55,488

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,750

Est. Invoice$53,475

Holdback (est.)$1,725

MSRP (Sticker)$57,500

Asking Price$55,000

Markup-$2,500

Est. Dealer Margin on This Car$3,250

Percentile4% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory550 vehicles

Avg Markup (All Models)-$1,655

Avg Markup (Wrangler)-$133

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$53,500 → $55,000(+$1,500)

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