Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

James River Chrysler Dodge Jeep Ram · Ozark, MO · VIN: 1C4PJXDG2TW168137

Negotiation Guide

Opening Offer

$53,551

Fair Price

$55,051

Walk Away Above

$57,123

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,276

Est. Invoice$55,051

Holdback$1,776

MSRP (Sticker)$59,195

Asking Price$56,695

Markup-$2,500

Dealer Margin on This Car$3,420

Percentile4% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory200 vehicles

Avg Markup (All Models)-$1,558

Avg Markup (Wrangler)-$98

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$55,195 → $56,695(+$1,500)

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