Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Dutch Miller Chrysler Dodge Jeep Ram of Ripley · Ripley, WV · VIN: 1C4PJXDG1TW183650

Negotiation Guide

Opening Offer

$53,942

Fair Price

$55,442

Walk Away Above

$57,528

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,654

Est. Invoice$55,442

Holdback$1,788

MSRP (Sticker)$59,615

Asking Price$56,615

Markup-$3,000

Dealer Margin on This Car$2,962

Percentile3% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)-$863

Avg Markup (Wrangler)-$618

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$53,865 → $56,615(+$2,750)

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