← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
Stew Hansen Dodge City Jeep · Urbandale, IA · VIN: 1C4PJXDG0TW200731
Negotiation Guide
Opening Offer
$51,068
Fair Price
$52,568
Walk Away Above
$54,547
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$50,873
Est. Invoice$52,568
Holdback$1,696
MSRP (Sticker)$56,525
Asking Price$55,025
Markup-$1,500
Dealer Margin on This Car$4,153
Percentile98% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory511 vehicles
Avg Markup (All Models)-$2,620
Avg Markup (Wrangler)-$1,419
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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