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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS

Dan Cummins Chrysler-Dodge-Jeep-Ram · Paris, KY · VIN: 1C4PJXDG0TW172025

Negotiation Guide

Opening Offer
$48,357
Fair Price
$49,857
Walk Away Above
$51,734
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,249
Est. Invoice$49,857
Holdback$1,608
MSRP (Sticker)$53,610
Asking Price$50,860
Markup-$2,750
Dealer Margin on This Car$2,611
Percentile13% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory608 vehicles
Avg Markup (All Models)-$2,704
Avg Markup (Wrangler)-$1,969
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0