Deal Sheet: 2026 Wrangler 2-DOOR SPORT S

Fred Martin Superstore · Norton, OH · VIN: 1C4PJXANXTW162654

Negotiation Guide

Opening Offer

$47,590

Fair Price

$49,090

Walk Away Above

$50,938

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$47,507

Est. Invoice$49,090

Holdback$1,584

MSRP (Sticker)$52,785

Asking Price$50,785

Markup-$2,000

Dealer Margin on This Car$3,279

Percentile3% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory593 vehicles

Avg Markup (All Models)-$2,190

Avg Markup (Wrangler)-$244

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$49,285 → $50,785(+$1,500)

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