Negotiation Guide
Opening Offer
$43,159
Fair Price
$44,659
Walk Away Above
$46,339
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$43,218
Est. Invoice$44,659
Holdback$1,441
MSRP (Sticker)$48,020
Asking Price$45,520
Markup-$2,500
Dealer Margin on This Car$2,302
Percentile42% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory532 vehicles
Avg Markup (All Models)-$2,341
Avg Markup (Wrangler)-$1,677
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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