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Deal Sheet: 2026 Wrangler 2-DOOR SPORT

Lithia Chrysler Dodge Jeep Ram FIAT of Santa Fe · Santa Fe, NM · VIN: 1C4PJXAN6TW202048

Negotiation Guide

Opening Offer
$39,462
Fair Price
$40,962
Walk Away Above
$42,503
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$39,641
Est. Invoice$40,962
Holdback$1,321
MSRP (Sticker)$44,045
Asking Price$42,045
Markup-$2,000
Dealer Margin on This Car$2,405
Percentile51% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory143 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Wrangler)-$1,833
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0