Deal Sheet: 2026 Wrangler 2-DOOR SPORT S

Swope Chrysler Dodge Jeep · Elizabethtown, KY · VIN: 1C4PJXAN5TW181922

Negotiation Guide

Opening Offer

$47,678

Fair Price

$49,178

Walk Away Above

$51,029

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$47,592

Est. Invoice$49,178

Holdback$1,586

MSRP (Sticker)$52,880

Asking Price$51,880

Markup-$1,000

Dealer Margin on This Car$4,288

Percentile35% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$1,349

Avg Markup (Wrangler)-$111

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$50,380 → $51,880(+$1,500)

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