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Deal Sheet: 2026 Wrangler 2-DOOR SPORT

Champion of Athens, Inc. · Athens, AL · VIN: 1C4PJXAN5TW151965

Negotiation Guide

Opening Offer
$38,983
Fair Price
$40,483
Walk Away Above
$42,006
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$39,177
Est. Invoice$40,483
Holdback$1,306
MSRP (Sticker)$43,530
Asking Price$40,530
Markup-$3,000
Dealer Margin on This Car$1,353
Percentile7% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory70 vehicles
Avg Markup (All Models)-$2,575
Avg Markup (Wrangler)-$2,233
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0