Deal Sheet: 2026 Wrangler 2-DOOR SPORT S

Landmark Chrysler Dodge Jeep Ram FIAT of Atlanta · Atlanta, GA · VIN: 1C4PJXAN1TW165488

Negotiation Guide

Opening Offer

$43,810

Fair Price

$45,310

Walk Away Above

$47,015

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$43,848

Est. Invoice$45,310

Holdback$1,462

MSRP (Sticker)$48,720

Asking Price$47,720

Markup-$1,000

Dealer Margin on This Car$3,872

Percentile35% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory222 vehicles

Avg Markup (All Models)-$1,191

Avg Markup (Wrangler)-$255

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$46,220 → $47,720(+$1,500)

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