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Deal Sheet: 2026 Wrangler 2-DOOR SPORT S
West Herr Chrysler Dodge Jeep Ram FIAT of Rochester · Rochester, NY · VIN: 1C4PJXAN1TW162994
Negotiation Guide
Opening Offer
$46,428
Fair Price
$47,928
Walk Away Above
$49,731
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$46,382
Est. Invoice$47,928
Holdback$1,546
MSRP (Sticker)$51,535
Asking Price$49,035
Markup-$2,500
Dealer Margin on This Car$2,654
Percentile42% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory622 vehicles
Avg Markup (All Models)-$2,889
Avg Markup (Wrangler)-$1,561
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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