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Deal Sheet: 2026 Wrangler 2-DOOR SPORT

Champion of Athens, Inc. · Athens, AL · VIN: 1C4PJXAG0TW280990

Negotiation Guide

Opening Offer
$35,472
Fair Price
$36,972
Walk Away Above
$38,364
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$35,780
Est. Invoice$36,972
Holdback$1,193
MSRP (Sticker)$39,755
Asking Price$37,755
Markup-$2,000
Dealer Margin on This Car$1,976
Percentile51% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory70 vehicles
Avg Markup (All Models)-$2,575
Avg Markup (Wrangler)-$2,233
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0